This is too cool! My sign teacher sent us some information a few months back about a Pepsi commercial that uses ASL. I waited and waited through the Super Bowl, hoping to see it. (it, so I'm told, did come on... during the pregame show.) I looked it up later, and it really is a cool commercial.
Then I was watching TV the other day at work (during Claire's nap!) and I saw a new Disney commercial in ASL!!! I was so excited... I actually understood the whole commercial. (the boy was speaking English and using ASL, but I knew the ASL.)
A new fad for advertisers? Maybe! If so, it's definitely a fad I will be enjoying. It's pretty effective too. The Disney commercial uses English, but the Pepsi commercial only uses ASL and subtitles. So it's silent, which draws attention (especially during the super bowl) Good stuff! It will be so much fun to see how many other commercials end up using ASL. Here they are:
http://www.wdwpublicaffairs.com/ContentDrillDown.aspx?DisplayItem=43b3ab9a-339e-4ee9-8ee0-820b106ce685 Disney
http://www.youtube.com/watch?v=ffrq6cUoE5A Pepsi
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I LOVED the pepsi commercial!! I of course don't get to see the Super Bowl, but I love watching commercials (they tell us so much about our society!) and this one would definitlely caught a lot of attention.
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